Every man and his dog can design a web site right? Not necessarily so and Scott James discusses the whys and wherefores of getting the right team involved at the outset

It is quite often said that the first rule of web design is you do not talk about web design.

If traditional graphic design is 2–“dimensional, Web design is 4 or 5–“dimensional. Web design is a complex process that requires a wide range of creative, business and technical skills. Most web designers worth their salt know the phrase web design is a laughably broad term.

I mention the above not to try and put people off either entering into the Industry or trying to do down those who are already in the industry but more as re statement of facts about the state of web design today.

The problem that has arisen in the last few years is such that it would appear to be very easy to become a web designer. Hey it’s cool and it sounds great at parties. It would seem as a result that almost very man and his dog is now into web design. You could take this argument and lay the blame for this fairly and squarely at the doors of the like of Macromedia and Microsoft for making such easy WYSIWYG web design programmes such as Dreamweaver or FrontPage for people to take up and master. But this would be too simplistic and not realistic.

Web design is a complex process that requires a wide range of creative, business and technical skills. Most web designers worth their salt know the phrase web design is a laughably broad term and it requires an ability to see things from as many a side as possible – multi tasking in the extreme.

They say its what’s inside page design that really counts and nothing rings truer where web design is concerned. Web design is a complex discipline that involves a wide range of skills. Of course content is king, the purpose of web design is to present it in the best way possible. When was the last time you saw a new book release from the likes of Amazon etc with a lousy cover and so it is with web design? For the millions of web surfers out there, your web design is their first impression of your business and your credibility.

Good web design is a collaborative process. Every new web design is the solution to a design problem that can be summed up in a series of constraint questions: Who is my audience? What is the audience dynamic and more importantly what do I want my audience to do? Do I want them to read, enjoy, think leisurely and then buy my services or do I just want them to hit the chequebook as soon as is possible?

Web design is a constantly evolving dimension of marketing and it is a field that is crowded and competitive. A Kickass Web Design is Search Engine friendly, effective and affordable but remember the goal of Web design is not merely to dazzle, but to deliver information to the widest audience possible.

Lastly one of the most important rules in web design is that your web site should be easy to read. Web Design is not about decoration – it’s about how the web works.

Every man and his dog can design a web site right? Not necessarily so and Scott James discusses the whys and wherefores of getting the right team involved at the outset

It is quite often said that the first rule of web design is you do not talk about web design.

If traditional graphic design is 2–“dimensional, Web design is 4 or 5–“dimensional. Web design is a complex process that requires a wide range of creative, business and technical skills. Most web designers worth their salt know the phrase web design is a laughably broad term.

I mention the above not to try and put people off either entering into the Industry or trying to do down those who are already in the industry but more as re statement of facts about the state of web design today.

The problem that has arisen in the last few years is such that it would appear to be very easy to become a web designer. Hey it’s cool and it sounds great at parties. It would seem as a result that almost very man and his dog is now into web design. You could take this argument and lay the blame for this fairly and squarely at the doors of the like of Macromedia and Microsoft for making such easy WYSIWYG web design programmes such as Dreamweaver or FrontPage for people to take up and master. But this would be too simplistic and not realistic.

Web design is a complex process that requires a wide range of creative, business and technical skills. Most web designers worth their salt know the phrase web design is a laughably broad term and it requires an ability to see things from as many a side as possible – multi tasking in the extreme.

They say its what’s inside page design that really counts and nothing rings truer where web design is concerned. Web design is a complex discipline that involves a wide range of skills. Of course content is king, the purpose of web design is to present it in the best way possible. When was the last time you saw a new book release from the likes of Amazon etc with a lousy cover and so it is with web design? For the millions of web surfers out there, your web design is their first impression of your business and your credibility.

Good web design is a collaborative process. Every new web design is the solution to a design problem that can be summed up in a series of constraint questions: Who is my audience? What is the audience dynamic and more importantly what do I want my audience to do? Do I want them to read, enjoy, think leisurely and then buy my services or do I just want them to hit the chequebook as soon as is possible?

Web design is a constantly evolving dimension of marketing and it is a field that is crowded and competitive. A Kickass Web Design is Search Engine friendly, effective and affordable but remember the goal of Web design is not merely to dazzle, but to deliver information to the widest audience possible.

Lastly one of the most important rules in web design is that your web site should be easy to read. Web Design is not about decoration – it’s about how the web works.

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So why does your business need a website?

The blunt reality is, if you do not acquire a website or a web presence for your business you are literally going to be left behind! That is a huge statement, but it is so true. The internet is no longer the future, it is present and it grows and grows at an astronomical rate every single minute of every day.

You use the internet, your friends and relatives use the internet and so do your customers. As human beings we are very lazy and technology has enabled us to literally do everything from the comfort of your leather, comfy computer chair at home. You can order a pizza while lying in bed, you can do your weekly shopping while drinking a fine cup of tea at home and you can also find services and products quickly and above all easily.

So with just about the whole world population using the internet on a daily basis, it comes as no surprise that the biggest advertising platform in the world is the internet. Put like that, not having a website or an internet presence for your business is shutting the door on the majority of your client base.

But a website for your business is about much more than advertising. For example if an existng client wanted your phone number and they tapped your company name into Google, would your website come up with all the details they need? Or a local resident is looking for your exact service or product locally, again, does your website come up? If not, I bet your competitors websites do!

This is happening right now in every area of the planet and businesses are missing opportunities for new customers all because they believe they do not need a website because they have never needed one in the past. The fact is, times change and with it so does business. When was the last time you picked up the local yellow pages to find a business? When was the last time you logged onto Google to find information on a business or product/service? My bet is, if you are reading this you are doing the latter right now! So what makes your customers any different?

A website for your business not only puts you where your customers are looking but also adds a professionalism to your company that turns around and says, My Business Is Moving Forward With The Times!

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