Do you have to sacrifice all of the creative and artistic elements of your web site to rank in the search engines?
Thanks to the birth of professional search engine marketers the top ranks are saturated with the pages of companies that can pay for such insight. That said, it’s certainly possible to employ high ranking tactics in your own website. Actually, the most basic tactics can move you up from an 800 position to a 300. However, it’s the top of the scale where efforts seem almost inversely exponential or logarithmic, you put a ton in to see a tiny change in rank.

How do you meld the ambitious overhauls required to attain significant ranking and NOT compromise the design of your site?

DESIGN CAN’T BE IGNORED

If you have an existing site, you’ve probably tied it into your existing promotional content. Even if you’ve allowed your website to cater to the more free form of the net, it should still be designed as a recognizable extension of your business.

The reasons for doing so are valid, and can’t simply be ignored for the sake of achieving a first age position, can they? If your research into search optimization leaves you shuffling around thoughts of content, keyword saturated copy and varying link text, you correctly understand some of the basic pillars of search engine optimization.

And, you aren’t alone if you have this disheartening thought-If I do all this SEO stuff and reach number one across the board, who would stay at my site because it’s so stale and boring I’m even embarrassed to send people there!

There are two ways to successfully combine design and SEO. The first is to be a blue chip and/or Fortune 500 company with multi million dollar advertising and branding budgets to deliver your website address via television, radio, billboards, PR parties and giveaways with your logo.

Since chances are that’s not you, and certainly not me, lets look at the second option. It begins with some research into your market, some thoughtful and creative planning, and a designer who is a search engine optimizer, and understands at least basic CSS and HTML programming techniques. Or a combination of people with these skills that can work very well together.

DESIGN IS FOR BROCHURES, INSTANT RESULTS ARE FOR THE WEB

that’s not the whole truth, but it will help compare and contrast design and SEO. In reality, SEO needs the quantity and detail of supporting text that a brochure has, but good web design has to catch a viewer’s attention in 5 seconds. It’s pretty difficult to read and absorb the content of an entire brochure in less than 5 seconds.

Search engines need rich, related, appropriate, changing and poignant content. And for them to rank you, all of that must be on your pages. But if it’s not well organized and broken down into bite size chunks, no one is going to bother learning about what you’re offering.

Sadly, it’s very difficult to optimize a site without completely overhauling it. You’ll soon understand why. Design and SEO must be strongly rooted into every aspect of each other, possessing a true, symbiotic relationship. Lets look at a simplified example of this. Lets say you are optimizing a page for the keyword phrase, “pumpkin bread recipe.”

From a design standpoint “Pumpkin Bread Recipe” would be the heading for the page, in a nice, readable font with the words perhaps an orange-brown color. And lets add a fine, green rule around it.

There are many ways to create that simple, colored heading. However, there is only one way that is best for both design and SEO. That is to use Cascading Style Sheets, or CSS. In addition, that line of code containing “Pumpkin Bread Recipe” needs to be as close to the top of the page as possible (which CSS also allows).

To a viewer, the recipe text might be read more if it were located to the right of a photo of a buttered piece of pumpkin bread on a small plate next to a lightly steaming cup of coffee.

SEO needs to read that ingredient list and baking instructions. Search engines now understand on a rudimentary level that the ingredients are indeed related to the optimized words- pumpkin bread recipe.

Additionally, it would take many extra lines of code to make a table in this example if you didn’t use CSS. Search engines don’t like extra code. In fact, given enough times, that “extra” code will make the keyword phrases seem less important and hurt rank.

Note: In the page code, a few thousand characters more than you need to get all of that content organized would normally just add to your page load time, and might be acceptable. But to a search engine, that time can really add up. It won’t read through page after page, site after site, billionth after billionth character of unimportant code to find the relevant text. Therefore, the less code, the better your chances. Moral- Less code, more content.

Do you have to sacrifice all of the creative and artistic elements of your web site to rank in the search engines? Thanks to the birth of professional search engine marketers the top ranks are saturated with the pages of companies that can pay for such insight. That said, it’s certainly possible to employ high ranking

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When a customer calls you to schedule an appointment for service, how do you “sell” them on your company. Do you use glossy handouts? Do you use your knowledge of your service to convince them to use you? Are you and your sales help just charismatic? Or do you build a relationship with them in order to earn their business? Or do you simply use a mix of all of the points above? If you’re like most contractors, it’s probably a mix. When closing a sale as a contractor, in most instances, you must draw on all of your options to sell the customer. It is the same when developing a contractor web design. You must gather a reasonable mix of flash, knowledge, expertise and past experience to convince your prospect to do business with you over your competitors. Even if you’re not a good writer, the benefit of developing your contractor The content is what your prospects are looking for to make a solid buying decision before they even talk to a live human.
To accomplish this, you must first get your arms around what caused your prospects to do business with you offline. for visit to :-www.google-friendly-page.com As above, is it because you’re a nice person or is it because they have confidence in your abilities because of the information you have shared with them. Let me save you some time thinking about the right answer to the question. There isn’t one answer! Every prospect is different than another. some prospects won’t do business with you unless they view you as a friend, others have to be given ALL of the information every created before making a decision to buy and still others will draw information out of you just for the sake of qualifying you as the company for them! So when developing a contractor web design, all of the different ways you sell your offline customers must be incorporated into your website.
The key to a successful “pre-selling” contractor web design is to engage the online viewer as completely ignorant of your business process. I don’t mean in a condescending way, but you will have as diverse a viewership on the web as you do in your everyday business, if not more diverse. So, in order to inform as completely as possible, you need to give more information than you ever dreamed to your online prospect. The concept quite simply is to give the most uninformed and the most informed equal amounts of solid information about your company, its processes and the services you provide.
For example, more visit for :-www.javascript-magic.com if you are a general contractor and your specialty is custom homes, how important would it be to tell your customers about the products that you use in the homes you build, that make them better than those of your competition. The reality is, the components that you use in your homes may in fact be the same exact ones your competition uses, but do you think your competitor is sharing this basic information with his prospects? Probably not! What this does is creates a relationship with your prospects and gives them illusion of superior quality that is exclusive when doing business with your company over your competitors. In a similar example, if you are a window and door contractor and you fill the voids between the window frame and the opening with foam insulation, do you think this is worthy to mention in your contractor web design? Absolutely! Again, just about all window and door replacements do it, but until you bring it to the attention of a prospect, it may go as unnoticed.
These are just a few very basic ways to differentiate your business from you competitors on the web. You see, when selling your business on the web, you don’t have the luxury of responding to questions you didn’t anticipate. on the web, you usually get one shot at sell your prospect. If you miss the most basic detail it may result in a significant drop in leads coming from your site. It is extremely important that from the most basic to the most complex questions be answered and the most specific, incidental detail be mentioned to fully inform your prospects on ALL of the reasons why the should do business with you instead of your competitor.
The level of detail and professionalism you share in your contractor web design, the higher the conversion rates will be in converting that prospect into a lead and ultimately closing the sale with them. In most properly designed contractor web sites, the sales cycle will be dramatically reduced because all of the information your prospect needs is available to them all day, every day, online. When developing a contractor web design, please remember that the more quality, relevant, usable content you have in your site, the better it will perform at the human level as well as the search engines.

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