You offer web hosting services. Or web design services. Or both. When your clients need domain names for their websites, do you want to send them to another site, possibly to a competitor, to register one?

Of course not. That’s part of why domain name registration is a popular service to offer. Reselling domain names provides an additional service to attract and keep clients as well as another source of recurring revenue. You can offer domain name registrations on their own or bundled with other services you provide.

Features of domain name reseller programs

When you are a domain name reseller, your clients register domain names using the service accessed through your domain name reseller account. The domain name company bills you, and you bill your clients. Or possibly the domain company handles the billing.

You decide on the retail pricing, and you market your services. The wholesale prices you pay before you add your markup depend on your sales volume and on the domain name reseller program you choose.

All of the domain name reseller companies compared in this article offer a reseller API (Application Programming Interface), which enables you to use the features provided with the domain reseller program. When your clients register domain names or update records at your site, the API communicates with the domain name reseller program system. With an API at your website, you keep the appearance and branding of your site when you resell domain names.

Two of the domain name companies compared here offer website creation tools for resellers, which means that you can be in the business of reselling domain names within minutes of having your account set up.

Many domain name reseller programs require the domain name reseller to pay and regularly top up a deposit for domain names. By doing this, the domain name reseller is paying for the domains in advance while making a profit from them when they’re registered.

Domain name companies compared

The starting prices listed are the highest current wholesale prices for .com domains. Some other extensions may be higher, and the prices typically decrease with volume pricing.

See the company websites for more details about what each domain name reseller program offers.

BulkRegister

BulkRegister’s Domain Pilot tool allows domain name resellers to provide their clients with a unique URL and access code to make changes to the Whois data for their domains. Resellers can control which of the fields to provide their clients with access to. Registration can be automated or manual.

Resellers become BulkRegister members and are invited to take part in discussions about product ideas, upgrades, and updates. A $50 Overture advertising credit comes with the first year of membership.

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If you are making a comfortable living from the Internet and the Web or have a plan to achieve that goal, it’s likely that you are running more than ten websites. The websites are your virtual offices. You want to your sites to be up and running 365 days, 7 days a week and 24 hours a day. Managing multiple websites is a daunting task if running one website is a hobby.

Proposed Hosting Strategy for Managing Multiple Websites

The hosting strategy we propose is to host your multiple major websites with 3-4 different hosting companies, and open a reseller account with another hosting company for 1) small and new websites, 2) web development and 3) backup. Hosting with too many hosting companies will significantly increase the time and the difficulty of managing sites, and using a single hosting company isn’t a smart choice either.

Justification of the Hosting Strategy

Cost – Cost of the Web hosting isn’t an issue for running a single web site whether it costs $5 or $25 a month. The difference is only a few hundred dollars or less a year. It’s always nice and smart to get the most out of every single dollar in doing business. At least, a few hundred dollars difference wouldn’t make or break a business. If you run 10 or even 50 websites, the cost of Web hosting alone will define the success or failure of your online adventure. To cut the hosting cost, the option is to use a reseller hosting account to host as many small or new sites as you want for about $15 a month. You host one or 2 major websites with one hosting company. Shared hosting account costs under $10 a month, and dedicated server will cost $50 or more a month.

Uptime – If your bread-and-butter maker website is down for a few hours, you’ll lose hundreds of dollars and more. Even though most hosting companies promise 99.9% uptime, it’s not common to see a website down for a few hours. A site could be down for a half day or even more if a hosting company is doing a major update. The hosting company may do the update in a weekend or a major holiday, but that’s when many family-oriented and travel sites generate their revenues. If you could afford the loss of revenues, many websites owners can’t bear the psychological loss and pressure. Hosting your sites with a few hosting companies will reduce the risk of downtime.

Application Development – For simple web application, webmasters will do development on the same production hosting site. If your ecommerce applications are complex, doing development on the production site may bring down the live site especially if you’re in the process of changing configuration files or install customized applications. The option is setup a website on your reseller account for development and testing, and move the applications to production account on another server after the completion.

Backup – If you’re not happy with a hosting company, a hosting company is out of business, or the servers will be down for a day or two, you can easily temporarily or permanently switch from one hosting company to other since you’re familiar with the site managing tools already. If you have a backup or secondary copy running on another server, all you need for the switch is the transfer of the domain, which will take no more than a minute.

Shop Before You Buy

There’re too many hosting plans to choose from a large number of hosting companies – ASP Web Hosting, Budget Hosting, Dedicated Servers, eCommerce Hosting, FrontPage Web Hosting, Hosting With Templates, Managed Web Hosting, PHP Web Hosting, Reseller Hosting, Shared Hosting, Unix / Linux Hosting, Virtual Private Servers, Windows Hosting or Co-location Hosting. Compare the cost, hosting features, tracking records of hosting companies before making your commitment. Good luck with your online adventures.

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