Mistake No. 1 – We choose suppliers by price and we are missing the most important issues

Our procedure for choosing a web design company is classical – we have several quotations prepared and we usually choose the cheapest one. At the same time, we are forgetting five things that will decide on success or failure of our web site – good-looking URL, navigation structure, well defined key words, linking from home page to other web sites and mainly, content uniqueness. If you copy the product descriptive texts from competitive web site, you will never get a good position in search because search engines will not index duplicate content. Graphics do not matter, it can be modified and changed at any time, but redesigning bad web site is very complicated and expensive.

Mistake No. 2 – We do not further improve our web sites

Many companies believe that once they have their web sites done, they do not have to further improve such web sites. At most, they pay a registration in catalogues, but that’s all. However, you have to take care of your web sites on a daily basis to achieve long-term successful sales on the Internet. It is necessary to add, on a regular basis, new content (even brief information about new products), to try to get some backward links (there are many ways to do it – for example, you can write and add PR articles free of charge or hold competitions, or advertise on advertising servers enabling free of charge advertising). For instance, many companies buy links unsystematically. They just buy links on 50 web sites and they expect to achieve success. But this is not what it is about. You should get links from branch-relevant web sites (if I sell cars, then from web sites about cars, etc.). I recommend caution rather than buying links on link exchanges in mass I recommend – do not buy links directly through an exchange, but try to address owners of web sites with content similar to yours and offer them mutual exchange or tripartite exchange.

Mistake No. 3 – Focus on several highly competitive words instead of tenths of less competitive words

One client recently asked me to get his company on the first page of search results with key word “toys”. But his main range of products include wooden and plush toys. I suggested to him that it would better to optimize on words “wooden toys”, “plush toys”, “baby toys”, etc., because in final result he will get less visitors but much higher conversions. Moreover, to get on the first page with key word “toys” would cost a lot of money and in case of toys, it does not pay off (too low margin in the order of magnitude of tenths CZK). Therefore, it is always better to think about key words that people are searching (for example, this can be found by means of Google Adwords Keyword Suggestion Tool) and then try to optimize on them. It is also good to write a blog with useful information for clients. For instance, if you sell silver jewelry, you can write a blog providing the potential buyers with information on cleaning silver jewelry or measuring ring size.

Mistake No. 4 – We underestimate the choice of web hosting

Although Internet is a hot topic number one for some time and it is very difficult to find a company that does not have its own web site, there are still many companies making several basic mistakes. I can see it myself, I also went through a certain development and I have my own, sometime harsh, experience with similar mistakes.

Information about the Author:

Web Hosting Articles: http://www.article-buzz.com

There are a number of web hosting for small businesses. This type of plan will depend on the type of site you have. You may need a small business web hosting option that includes e-commerce. You may require something that will keep track of your customer list. Your site may be simple and only include company and product information. Whatever your situation, there is a small business web hosting plan out there that is right for you. To find a small business web-hosting plan that is right for your company, you’ll first need to decide exactly what your site will be used for. Do you want it to be very helpful and content driven? Do you want to sell your product items online? Do you want to maintain a database? Do you just need a web hosting plan that will accommodate an only designed website? If your site is already designed and ready to go live, it will be fairly simple finding a web-hosting plan that will lodge your small business. All you’ll need to do is collect a list of companies that offer small business web hosting plans and then see if they accommodate the features that you need.

You’ll need to research carefully, because web-hosting companies do not always disclose the finer details on their main pages. The better way to find a reputable web hosting company is to find current customers and ask them some questions. In order to truly understand how their customer service and consistency measure up, you’ll need to get past their website and see what other people have to say. For example, if you select a company based solely on its price, you could be losing money in the long run if the server is constantly down. By renting servers and memory allocation, the small business saves on time and resources. It also frees the small business from the trouble of dealing with maintenance protocols and securing the network.

If you are interested in acquiring the services of a web-hosting agency, ask for quotations, the products and a list of services that go along with them. Compare offers and always choose one that gives extensive after-sales support, as free technical support really benefits small businesses. Most Web hosting solutions providers feature are highly reliable, high performance platforms. The web host’s mainframes are usually located in areas least visited by tornadoes, earthquakes, and other calamities to decrease the risk of system failure. Servers and Mainframes are, of course, automatically backed up by emergency power supply. Web hosts also provide junk mail filtering, standard virus protection, and most importantly, a domain name for your Web site.

Article Directory: http://www.articledashboard.com

Lou Perri is a writer and entrepreneur with 15 years of home business and marketing experience.Site Web Hosting.

read the full article