Domain Name Branding Gone Bad: John Furst
blog.fcon21.biz Branding yourself as an expert is important, but not every personal name—nor every business name—is automatically the right choice as domain name. • Can people spell it? • Pronounce it? I—John W. Furst—wanted to know it. And made this short video experiment in Seth Godin’s Triiibes social network. Thanks to my triiibester friends • JD • Bernd „CoCreatr • Jean-Philippe who have made the effort and shot a video for me. I got by far more feedback in writing on the forum. The lesson! Ingredients for a great domain name. • brevity • easy to spell and to pronounce • not a trademarrk • easy to remember • optionally for SEO: contains keyword and benefit Set your priorities and pick some. Yours John W. Furst PS: What do you think? Leave a comment.
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