In the current competitive climate, online use for commerce is booming and search engines are busy indexing every web site, in every corner of the web. It used to be that just having a web page was good enough to get sufficient sales, but that is no longer enough to bank roll your retirement. Your site needs to be properly optimized for the search engines in order to efficiently convert into profit. There are many skeptical that any form of search engine optimization will hinder their site uglier than an angry beaver at the Lumberjack Olympics. That may have been true to the industry during its initial inception, but search engine optimization can now be efficiently incorporated into a clean and user-friendly web design that yields profitable conversion rates and high rankings in search.

Designing a web site that is visually appealing through Flash, AJAX and a content management system can be done by nearly anyone. However, they usually have high production value and low search optimization. The only way to rank well in the search engines is to design your site for the purpose of competing. The design of any site needs to embody specific components that will optimize its search results in the engines of the likes of Google and Yahoo. It’s can be as easy as incorporating the correct language into your content with the use of proper keywords. Keywords are the common search terms people will type into the search engines when looking for information. For example, if your website sells baseball merchandise, the words “baseball merchandise” and “baseball memorabilia” should be integrated frequently into the text of the website, rather than terms like “steroids” or “gambling”. The best terms are the words that people most frequently use in the search engines.

The design of the site also needs to embody aspects that will make it easy for the search engine robots to register. One way this is achieved is to properly structure the site so the robots can clearly categorize the content. Devising the menu of the site in a descriptive manner would clearly give the robots a much better idea of your web site’s subject matter through a site map. Through a site map, the robots will be able to crawl and index all sub pages of the site and most websites will have numerous sub pages to the main site. It is crucial that all the pages of your site are indexed in the search engines because it will attract more organic traffic to your site. Additionally, the development of meta tags similar the keywords within the site is very helpful. Meta tags are words integrated into the HTML code of the site and are noticeable to the robots. Since meta tags are not clearly visible to visitors, it will not affect the visual aesthetic of your site.

Whether your web site’s purpose is to drive traffic to its physical location or to convert online, consumers expect that anything they could want or need can be found on the internet. A properly designed website will succeed with both your customers and the search engines. Highly qualified website development companies understand this various components and are able to either provide both services, or offer an affiliate program that can execute the SEO side of implementation. Hiring a qualified web design and SEO service is critical to the success of your online business.

Search engine optimization can now be efficiently incorporated into a clean and user-friendly web design that yields profitable conversion rates and high rankings in search.

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Organic SEO is a slow and steady process that requires planning and hard work and the first step in SEO friendly web design
. Many small businesses get caught up in the production of fancy graphics and stuffing lots on photos on a small number of web pages. This is not an ideal strategy for search engine optimization and will probably lead to low rankings.

The number of web pages required by a small business website should be dictated by the amount of products and services they offer as well as the number of key-phrases they wish to use in the optimization process. Pages titles should be based on the selected key-phrases. A good example of a page title, on the home page, for a web design and seo company in Dallas might be:

Web Design Dallas by BWD, Leading Website Developer and SEO Specialists

This would give the combinations of web design dallas, website design dallas, seo dallas, web developer dallas and website developer dallas. This also illustrates that key-phrases should be structured into taglines, heading and sentence – not used on their own if possible.

Search engines work primarily with text rather than images so it is very important that each webpage has at least 2-3 paragraphs of good, relevant content and appropriate headings. Small businesses often wonder why their disclaimer page is one of their strongest pages; this is because disclaimer pages usually contain plenty of text unlike most of their other web pages.

Link building is the next major step in Organic SEO. If you want to achieve good rankings on search engine results pages you will need links to your website from other good quality relevant web sites. The amount of quality links you will need depends on how competitive the market is for the key-phrases that you are targeting.

Link Building is on-going process that should be formally managed and while there are many tools available for this purpose a spreadsheet will often suffice for a small business. This is also important when providing reciprocal links though small business should engage in this practice until they have a significant number of incoming links and then the amount of reciprocal links made available should never exceed 25% of the number of incoming links.

The second part of this article will take a closer look at link building for small businesses including free and paid web directories, social media, local directory services etc.

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