Web-hosting and designing the apt website for your business can be quite a daunting task for the uninitiated. Notwithstanding the jargon and the fact that most of the technical nitty-gritty would sound like a death knell to you, it is important and is something that your online or offline venture cannot do without. When it comes to website designing and hosting, there are a few secrets that the industry tends to keep them under wraps. Not that it would eat up your bottom-lines but it might help you in making the most prudent decisions with regards to your small business web design and hosting requirements.
We have listed out a few things to keep in mind for the non-technical YOU. The more you pay heed, the better your decision is going to be.

• Read the terms and conditions of your web hosting provider and ensure that you know what you are getting for your money.

• Choose a plan that is appropriate for you. Some web hosting providers lure you into believing that they provide you with “Unlimited bandwidth”. No one can provide with Unlimited “disk space” and “bandwidth” just because it is a saturated market out there amongst the web hosting providers and there is no one in the world to be able to provide you with the same. It is a marketing gimmick and it helps if you are aware of this fact. What is required here is your acuity and decision making skills – You ought to know approximately how much traffic your website must be getting to determine the bandwidth and the disk space. The hosting providers can manage to con you into believing that you have access to “Unlimited” Bandwidth and disk space because they know that most small business owners and webmasters do not need a lot of these parameters and hence they get to improvise.

• Please do ensure that you know your web-hosting provider’s policy with regards to increasing your bandwidth requirements if you envision your web site’s traffic. Higher number of hits on your website would mean more bandwidth requirements. Just keep track of the surges in traffic and ensure that your provider gives you the flexibility of increasing the band-width as and when required. Also, pay special attention if you intend to include videos, blogs and mp3 content on your site. You need to make a lot more space available for all that content and you have to think about all this when you talk to your web-hosting provider.

• Does your hosting provider have a range of hosting services – ranging from shared common hosting to Dedicated servers or virtual servers? Does your service provider also provide you with other relevant products like email, traffic boosters, blogs, photo sharing utilities and a whole lot of things depending on your unique requirements?

Building a website isn’t as easy as it was earlier. Its difficulty level has now evolved along with the innate complexity of the Internet itself and your success is now attributed to prudent and acute decisions that you ought to make while considering your Internet Strategy for your offline or online business.

Web-hosting and designing the apt website for your business can be quite a daunting task for the uninitiated. Notwithstanding the jargon and the fact that most of the technical nitty-gritty would sound like a death knell to you, it is important and is something that your online or offline venture cannot do without.

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If you are making a comfortable living from the Internet and the Web or have a plan to achieve that goal, it’s likely that you are running more than ten websites. The websites are your virtual offices. You want to your sites to be up and running 365 days, 7 days a week and 24 hours a day. Managing multiple websites is a daunting task if running one website is a hobby.

Proposed Hosting Strategy for Managing Multiple Websites

The hosting strategy we propose is to host your multiple major websites with 3-4 different hosting companies, and open a reseller account with another hosting company for 1) small and new websites, 2) web development and 3) backup. Hosting with too many hosting companies will significantly increase the time and the difficulty of managing sites, and using a single hosting company isn’t a smart choice either.

Justification of the Hosting Strategy

Cost – Cost of the Web hosting isn’t an issue for running a single web site whether it costs $5 or $25 a month. The difference is only a few hundred dollars or less a year. It’s always nice and smart to get the most out of every single dollar in doing business. At least, a few hundred dollars difference wouldn’t make or break a business. If you run 10 or even 50 websites, the cost of Web hosting alone will define the success or failure of your online adventure. To cut the hosting cost, the option is to use a reseller hosting account to host as many small or new sites as you want for about $15 a month. You host one or 2 major websites with one hosting company. Shared hosting account costs under $10 a month, and dedicated server will cost $50 or more a month.

Uptime – If your bread-and-butter maker website is down for a few hours, you’ll lose hundreds of dollars and more. Even though most hosting companies promise 99.9% uptime, it’s not common to see a website down for a few hours. A site could be down for a half day or even more if a hosting company is doing a major update. The hosting company may do the update in a weekend or a major holiday, but that’s when many family-oriented and travel sites generate their revenues. If you could afford the loss of revenues, many websites owners can’t bear the psychological loss and pressure. Hosting your sites with a few hosting companies will reduce the risk of downtime.

Application Development – For simple web application, webmasters will do development on the same production hosting site. If your ecommerce applications are complex, doing development on the production site may bring down the live site especially if you’re in the process of changing configuration files or install customized applications. The option is setup a website on your reseller account for development and testing, and move the applications to production account on another server after the completion.

Backup – If you’re not happy with a hosting company, a hosting company is out of business, or the servers will be down for a day or two, you can easily temporarily or permanently switch from one hosting company to other since you’re familiar with the site managing tools already. If you have a backup or secondary copy running on another server, all you need for the switch is the transfer of the domain, which will take no more than a minute.

Shop Before You Buy

There’re too many hosting plans to choose from a large number of hosting companies – ASP Web Hosting, Budget Hosting, Dedicated Servers, eCommerce Hosting, FrontPage Web Hosting, Hosting With Templates, Managed Web Hosting, PHP Web Hosting, Reseller Hosting, Shared Hosting, Unix / Linux Hosting, Virtual Private Servers, Windows Hosting or Co-location Hosting. Compare the cost, hosting features, tracking records of hosting companies before making your commitment. Good luck with your online adventures.

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