When it comes to web hosting and choosing the right information for your website, you will have to make many choices. One of these includes your domain name. You may think that your domain name is not too important since you will hand it out to your customers, but the name is very significant.

Making the right decision for your domain name could mean a huge difference in number of website views, so make sure you put plenty of thought into it. You may have some questions though.

Just what is a domain name? The terms domain name and domain both refer to your website address. This is a unique address that points to your website. Most web hosting companies offer domain-naming service that will help you pick the right address out and register it.

Why do I have to register my domain name? When you choose a web address, that domain does not technically belong to you. Instead, you are basically leasing that name. You must register the domain along with some other information in order to lease it.

Generally, a lease on a domain lasts a year, and you will have to renew that lease in order to continue with your website. Registration also helps keep the many, many domains out there in order.

How do I choose my domain name? Your web address can be anything you want, as long as it is not already taken. A few points to keep in mind, however, include the following: keep the name short so it is easy to remember, choose a name that fits your company, and choose something easy to type.

Many people, in an attempt to keep a short web address end up with a rather nonsensical name. Instead, choose something that relates to your company as closely as possible.

How can I get my name out there to potential customers? Make sure to include your domain name on every piece of correspondence you send, digital or paper. Also, include the address in advertising, on business cards, and anything that potential buyers may see.

Many search engines allow you to submit your domain name so that it may be included closer to the top on searches.

When choosing your domain, make sure that you work with a web hosting service that will help you find an available address and register it properly. This way, you will not have to keep up with separate services.

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Many customers expect prompt and satisfactory answers to their email queries within hours. Not responding to emails can give the impression that you don’t care, and in many cases lead to irate customers.

This means that your business needs to be equipped with the latest technology to deal with emails efficiently. exchange hosting from Genesis has helped thousands of businesses to manage their email communications effectively. Here are some handy hints and tips to help you to streamline your email operations.

Enable email on the go

Exchange hosting from Genesis enables workers to send and receive emails whilst they are away from the office. Your workers can have 24-7 access to emails via their laptop, BlackBerry or other mobile device.

This means that you no longer have to rely on your on-site staff to deal with queries and complaints. Say, for example that there is a query which only one of your staff can answer. Traditionally, if they were away from the office, this would not be dealt with. By equipping staff with BlackBerrys, you can ensure that all staff are able to answer emails immediately.

Exchange hosting has also been designed to help businesses to comply with corporate, regulatory and legal requirements.

Divert emails effectively

By setting up email rules, you can ensure that all emails go straight to the right person straight away. Therefore, queries and requests are dealt with quickly and effectively. With Microsoft exchange hosting from Genesis, you can create rules for all of your departments, so, for example, all emails with words such as ‘billing’ and ‘payment’ in the subject line are automatically sent to your accounts department.

Set up an FAQ section on your website and in all email correspondence

Sometimes, you may receive emails which require only a simple answer. Many of these queries may be repeated over and over again. One way to overcome this is by setting up a comprehensive FAQ section at the end of emails, or as a page on your website. When you start to receive the same question frequently, answer it in as much detail and publish it to your FAQ section. This will save the time and effort of having to respond to questions individually.

To find out more about exchange hosting, and how it could help your business, click here, or call Genesis on 0844 847 9606

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