Mistake No. 1 – We choose suppliers by price and we are missing the most important issues

Our procedure for choosing a web design company is classical – we have several quotations prepared and we usually choose the cheapest one. At the same time, we are forgetting five things that will decide on success or failure of our web site – good-looking URL, navigation structure, well defined key words, linking from home page to other web sites and mainly, content uniqueness. If you copy the product descriptive texts from competitive web site, you will never get a good position in search because search engines will not index duplicate content. Graphics do not matter, it can be modified and changed at any time, but redesigning bad web site is very complicated and expensive.

Mistake No. 2 – We do not further improve our web sites

Many companies believe that once they have their web sites done, they do not have to further improve such web sites. At most, they pay a registration in catalogues, but that’s all. However, you have to take care of your web sites on a daily basis to achieve long-term successful sales on the Internet. It is necessary to add, on a regular basis, new content (even brief information about new products), to try to get some backward links (there are many ways to do it – for example, you can write and add PR articles free of charge or hold competitions, or advertise on advertising servers enabling free of charge advertising). For instance, many companies buy links unsystematically. They just buy links on 50 web sites and they expect to achieve success. But this is not what it is about. You should get links from branch-relevant web sites (if I sell cars, then from web sites about cars, etc.). I recommend caution rather than buying links on link exchanges in mass I recommend – do not buy links directly through an exchange, but try to address owners of web sites with content similar to yours and offer them mutual exchange or tripartite exchange.

Mistake No. 3 – Focus on several highly competitive words instead of tenths of less competitive words

One client recently asked me to get his company on the first page of search results with key word “toys”. But his main range of products include wooden and plush toys. I suggested to him that it would better to optimize on words “wooden toys”, “plush toys”, “baby toys”, etc., because in final result he will get less visitors but much higher conversions. Moreover, to get on the first page with key word “toys” would cost a lot of money and in case of toys, it does not pay off (too low margin in the order of magnitude of tenths CZK). Therefore, it is always better to think about key words that people are searching (for example, this can be found by means of Google Adwords Keyword Suggestion Tool) and then try to optimize on them. It is also good to write a blog with useful information for clients. For instance, if you sell silver jewelry, you can write a blog providing the potential buyers with information on cleaning silver jewelry or measuring ring size.

Mistake No. 4 – We underestimate the choice of web hosting

Although Internet is a hot topic number one for some time and it is very difficult to find a company that does not have its own web site, there are still many companies making several basic mistakes. I can see it myself, I also went through a certain development and I have my own, sometime harsh, experience with similar mistakes.

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Firstly how much is the website going to cost to build and host. We all have different budgets, however there are some very good deals to get, if you are willing to search around.

When choosing a company it is important to look at their portfolio, this will give you a good insight into the type of work they do.

Most web desgn firms will offer additional services such as optimisation, website promotion and may also submit your website to the search engines.

For me the website they have created for you should be fully optimised anyway and I would also expect the web design firm should submit the site to the search engines as a matter of course. It is always worth asking to make sure.

It is always worth asking the company to add a link to your website, preferably from their homepage, as the more backward links you have, the higher page rank you will eventually obtain. The higher the page rank, the more visitors you are likely to obtain.

If you want to promote the website even further, google adwords is a favourite of mine. This is where you pay per click to your website and your advert is likely to appear in the first or second page of the results, on the right hand side.

You can also write articles, like the one I am here. This will potentially obtain you even more additional links and visitors.

These are the websites I advise you to submit your articles to:

ezinearticles.com
searchwarp.com
goarticles.com

I am happy to answer any of your questions. I hope this advice helps you to promote your website.

Stephen Hill has a number of websites including: stuttering insomnia symptom reiki symbol

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